Notion

Overview

Created for Notion, this YouTube campaign focused on communicating the product’s ability to support team workspace creation across a wide range of project types. The work explored multiple creative variations designed for performance testing and optimization, allowing the campaign to evolve based on engagement data. I was responsible for motion design, helping bring clarity and energy to the product storytelling across each variation while maintaining consistency within the broader campaign system.

Brief

Develop a motion-driven YouTube campaign for Notion that communicates the flexibility of team workspaces across different project types, with multiple creative variations designed for testing and performance optimization to improve user engagement.