CoinTracker - Free Yourself

Overview

Free Yourself was a campaign created for CoinTracker focused on encouraging users to simplify and manage their crypto taxes with confidence. Working alongside the creative team, I developed the motion design system across the campaign’s video deliverables, helping translate the concept into a polished and adaptable visual experience. The project centered around three hero ad spots that were designed to work across a wide range of digital placements and formats.

Brief

Develop a scalable motion system for CoinTracker’s “Free Yourself” campaign that could support three hero ad spots, cutdowns, multiple aspect ratios, and animated banner ads across a wide range of digital placements while maintaining a cohesive visual identity throughout.